Showcase Your Brand for Unparalleled Visibility with Our Gen Z Audience

International Convention (IC) Brand Partners will have all the essential tools to inspire, engage, and entertain a captive audience of thousands of teen influencers. The IC audience also includes hundreds of professionals, educators, philanthropists, community leaders, celebrities, and thought leaders from around the world. Additionally, your brand will be digitally broadcasted to networks of hundreds of thousands of parents, alumni and community members.

These partnerships have impact before, during, and after the main event—and can even last year-round.

Brand Partnership Highlights

Past Brand Partners

Check out some of the brands that have joined us at IC over the last few years both through onsite activation and interactive programming.

Sample Brand Partnership Opportunities

Learn about ways your brand can plug into our event and engage with our audience. Additional opportunities can exist beyond this list!

Specific opportunities align with Brand Partnership engagement level. Reach out us to us if you have any questions.

Onsite Activation

  • Dedicated space to host live activations, stunts, and/or other pop-up experiences

  • Opportunity for custom-branded space takeovers, swag giveaways and/or other featured brand design

  • High visibility raffle moments to award big-ticket brand pieces or other items

  • General admission passes for the full IC experience (# scalable by sponsorship level)

  • Access to IC Hospitality Lounge, with opportunity for networking with other guests

Digital Promotion

  • Multi-channel digital and live communications to engage full BBYO audience worldwide

  • Opportunity to push brand promotional messaging to the full BBYO global community, or to select subsets (teens, young alumni, parents, etc.) via:

  • BBYO IC General Sessions

  • BBYO IC Website

  • BBYO IC Mobile App

  • Dedicated Email Marketing

  • Various Social Media Platforms

  • Rights to use BBYO/IC logos, images, and related brand assets in mutually approved promotional content

Content Opportunities

  • Live BBYO IC broadcast

  • Targeted email campaign to BBYO Global Network (whether teens, alumni, parents, etc.)

  • Custom-branded content created for BBYO IC program

  • Short-form content sharing via social media channels

  • Rights to distribute long-form content created at/around BBYO IC—including making-of, interviews, behind-the-scenes content, etc.

Printed Materials

  • Official sponsorship listing in printed materials and on primary event signage

  • Opportunity for editorial feature highlighting brand partnership with BBYO IC