BBYO | AZA & BBG | International Convention | Summer



Showcase Your Brand for Unparalleled Visibility with Our Generation Z Audience

Through a variety of on-site activations, branded engagements, targeted digital and print outreach as well as prominent logo placement, International Convention (IC) Brand Partners will have all the essential tools to inspire, engage, and entertain a captive audience of thousands of teen influencers. The IC audience also includes thousands of professionals, educators, philanthropists, community leaders, celebrities, and thought leaders from around the world. We'll share your brand with digital broadcast networks of hundreds of thousands of parents, alumni and community members. These partnerships have impact before, during, and after the main event—and can even last year-round.

Learn more about us and the opportunities at International Convention 2019 in our Brand Partnership Opportunities Guide below.

Brand Partnership Opportunties

Past Brand Partners

Check out some of the brands that have joined us at IC over the last few years both through onsite activation and interactive programming.

Brand Partnership Opportunities

Learn about ways your brand can plug into our event and engage with our audience. Additional opportunities can exist beyond this list!

Onsite Activation

  • Opportunity to build and offer live brand activations, attractions, and/or other pop-up stunts.

  • Leverage multi-channel communications to engage full BBYO audience via digital and live coverage.

  • Co-branded signage provided onsite by BBYO

  • Product and/or brand merchandise giveaways, including inclusion of promotional items with all delegate welcome bags

  • Access to IC Partner Lounge with opportunities for networking

Digital Promotion

  • Opportunity to push editorial content recognizing brand partnership via:

  • BBYO IC Live Plenary Sessions

  • BBYO IC Website

  • BBYO IC Mobile App

  • BBYO IC Emails

  • BBYO Social Media Platforms

Content Opportunities

  • Live BBYO International Convention webcast

  • Dedicated email marketing across BBYO's global network

  • Right to create custom branded BBYO International Convention content

  • Short-form content creation via social channels—including Twitter, Instagram, Snapchat, and Facebook

  • Rights to distribute long-form content created from BBYO IC—including making-of, interviews, behind-the-scenes, etc.

Program Guide

  • Opportunity for dedicated ad space in core BBYO IC collateral, including the official Program Guide

  • Editorial listing highlighting partnership with BBYO International Convention

  • Official partner/sponsor acknowledgement listing

Brand Rights

  • Rights to use BBYO/IC logos, images, and related brand assests in mutually approved content promotions

  • Exclusive category partner of BBYO IC

  • General admission tickets to BBYO IC for select partner representatives (scalable by package)

Ready to Bring Your Brand to IC 2019?

This is your moment to build brand loyalty among thousands of top teen influencers from nearly 50 countries. Be sure to check out our Brand Partnership Opportunities Guide for additional information and inspiration. We look forward to working with you to elevate your brand as an integral part of this historic event.

Ready to talk? Contact Rae Williams to tell us about your organization and how you'd like to get involved!