Set up in a park or by a food truck, and invite folks to drop by to say hello and ask questions about BBYO—where you can distribute invitations to Kickoff and other goodies.

Have a special swag item for every teen—especially for those prospects or new members who never got their first piece of swag this spring. Encourage them to wear it to Kickoff. Have staff or advisors drop off swag packs at doors, or coordinate pick-ups from a central location.

Send snail mail or care packages with Kickoff supplies and treats in advance to prospects.

Pre-registration for in-person events will be a challenge: make sure to leave space for prospects! We should never turn a prospect away.

Have a celebrity invite prospects and members to Kickoff via Cameo (or surprise drop a message during the event itself).

Build excitement during registration with an Instagram Live—promise live incentives to meet goals.

When breaking down into groups, assign teens to smaller groups with individuals outside their best friend group.

Every prospect has a host to take them through the experience.

Offer a simultaneous “Taste of BBYO” micro-program for parents.

Because you’ll have an Instagram-worthy moment, make sure you have a common hashtag, so that people can post about it, especially if programs are running simultaneously or virtually.

Big virtual WOW programs can feel like IC plenaries—except without the fun of sitting with your friends. Find creative ways to foster 1:1 connections during programs AND create that Instagram-worthy moment.

If you’re running something virtually:

Prospects should never leave an event empty-handed: send them home with a gift bag, or creative gift that they can continue to add to at successive chapter programs (e.g. a necklace with a charm for each program).

Let the prospect know you’re thinking about them. Immediately add them to chapter group chats. Follow them on social media.

Mail or drop off handwritten letters, thank you notes, gift cards, or other goodies.

Do staff or advisor “doorgrams” where staff or advisors drop by to say hello, introduce themselves, share about BBYO, and drop off a region or chapter-specific gift.

As chapters get new members post-Kickoffs, drop off “A New BBYO Member Lives Here” lawn signs.